• Write your code correctly
  • H1, h2, h3, p, table, use alt tag on images – 2 for 1 also impacts adaptability standards (screen readers and assistance devices
• Mobile first
  • Biggest push and newest standards are trending towards (or in most cases already implemented) creating a mobile friendly and responsive website
  • Tougher to do using wordpress vs frameworks like Bootstrap, but always test your mobile views before clicking publish
  • DO NOT USE m. for your mobile site, make your site responsive (scalable)
• Link building
  • Find ways to get other websites to link to your site. If you are building websites for others the easiest way would be to add a “Designed and developed by” statement in the bottom corner of the site with a link back to you
  • Write guest blog posts for other sites
• Have good content
  • Put enough on your page to get your point across.
    • A few sentences isn’t going to cut it
  • Make sure the content is worthwhile
    • Images, videos, graphs etc
• Use a security certificate
  • Google emphasizing that now
  • Get one from your hosting service
  • Could be free like dreamhost or 30$ like ipage for a basic certificate.
    • If you do any type of money collection on your page ie taking credit card numbers etc then splurge on the appropriate version. More expensive but gives peace of mind
    • Not necessary if you are being a portal to services like PayPal
• Bounce Rate
  • Make people want to stay on your site
  • The faster someone clicks off your site the more it will affect your SEO
• Resources
  • The Definitive Guide To SEO in 2018
  • Search Engine Optimization (SEO) Starter Guide
  • SEO ranking factors in 2018

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Website:
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