Eps 34: Website SEO in 2018

by | Apr 10, 2018 | podcast, talking html

Website SEO

  • Write your code correctly
    • H1, h2, h3, p, table, use alt tag on images – 2 for 1 also impacts adaptability standards (screen readers and assistance devices
  • Mobile first
    • Biggest push and newest standards are trending towards (or in most cases already implemented) creating a mobile friendly and responsive website
    • Tougher to do using wordpress vs frameworks like Bootstrap, but always test your mobile views before clicking publish
    • DO NOT USE m. for your mobile site, make your site responsive (scalable)
  • Link building
    • Find ways to get other websites to link to your site. If you are building websites for others the easiest way would be to add a “Designed and developed by” statement in the bottom corner of the site with a link back to you
    • Write guest blog posts for other sites
  • Have good content
    • Put enough on your page to get your point across.
      • A few sentences isn’t going to cut it
    • Make sure the content is worthwhile
      • Images, videos, graphs etc
  • Use a security certificate
    • Google emphasizing that now
    • Get one from your hosting service
    • Could be free like dreamhost or 30$ like ipage for a basic certificate.
      • If you do any type of money collection on your page ie taking credit card numbers etc then splurge on the appropriate version. More expensive but gives peace of mind
      • Not necessary if you are being a portal to services like PayPal
  • Bounce Rate
    • Make people want to stay on your site
    • The faster someone clicks off your site the more it will affect your SEO
  • Resources

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